Premier Lotteries Ireland (PLI) is the operator of the Irish National Lottery. PLI was awarded a 20 year licence to operate the National Lottery by the Irish Government in November 2014. The staff and management of the previous operator, An Post National Lottery Company, transferred to PLI, ensuring continuity of service and collectively have over 50 years’ experience in managing Ireland’s National Lottery.
PLI’s vision is for a National Lottery that provides exciting and engaging lottery games that bring fun and entertainment to everyone. As a result, we aim to be the best known brand in Ireland.
PLI’s mission is to operate a world class lottery for the people of Ireland, raising important funds for good causes, on behalf of the Irish Government.
Because “It Could Be You” is founded on customers’ trust, and progress depends on learning and working together - to succeed, we must be open.
Because “It Could be You” needs us to deliver for players and communities, and because ambition depends on consistent follow-through - we must be reliable.
Because we exist to support communities because we only succeed when others succeed. So, within our own community of colleagues - we must be generous.
Because what we do is essential to Ireland’s communities, brings joy to customers, is valued by stakeholders, and represents our worth - we must be ambitious.
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